News

INDULGE IN ATTARS, THE ESSENCE OF THE ELITE - VERVE

Text by Aparrna Gupta

Find out how this scent of kings and queens is lovingly created and how you can wear it to feel like royalty

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LONELY PLANET INDIA:
10th Edition

ARTS & CRAFTS IN LUCKNOW
Sugandhco - A family business since 1850, the sweet-scented Sugandhco sells attar (pure essential oil extracted from flowers by a traditional method) in the form of women’s perfume, men’s cologne, household fragrances, and incense.

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Femina Magazine:
December 2015

5 must-visit shopping havens in India:
Leave the metros behind and shop at these hotspots across India. We have put together our top recommendations to help you shop like a pro.

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Harper's Bazaar India
(January-February 2021)

SCENT FROM INDIA

Inspired by the Local ingredients, consider these homegrown fragrances that capture the essence of India's sweet smelling legacy.

Products featured: Sugandhco Kausar EDP & Sugandhco Shahi Gulab EDP

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Harper's Bazaar India:
July - August 2012

Ittar
Nothing says 'woman' quite as beautifully as a the heady scent of Jasmine flowers or the poetry of the Indian rose and narcissus. India's perfumers have mastered the art of distilling the essence of flowers into bottles of ittar. Just a dab of these pure and long-lasting fragrances leave you smelling like a dream.

Products featured: Sugandhco Gajra Attar & Sugandhco Ulfat Attar

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Hindustan Times - Brunch:
July 2004

Celeb Choice: Shabana Azmi, Actress
Perfume: I don't use any foreign perfumes. My all-time favourites are Ittar Khus (during summers) and Ittar Shamama (during winters) from Sugandhco Lucknow.

Products featured: Sugandhco Ruh Khus Attar & Sugandhco Shamama Attar

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