A fragrance concentration refers to the strength that a fragrance has. Perfumes with a higher fragrance concentration contain more perfume oils and less alcohol.

Olfactory families are groups in which perfumes can be broadly classified based on the most prominent note in its olfactory pyramid.

The art of pairing scents gives you so many more options by experimenting with your favorite perfumes and exploring your existing fragrance wardrobe

It’s our responsibility as fragrance producers to help consumers better understand the various options that they have to protect themselves, and the planet they live on.